© 2016 PikeMarketing Inc. All rights reserved.
Marketing Consultation and Services
We offer four main services: marketing strategy and plans, marketing and sales program development, program execution, and analysis.
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"Business has only two functions -- marketing and innovation. "
“The way we see the problem is the problem”
“Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it.”
Because All Marketing Is Not Created Equal
Marketing Strategy and Plans... Let us work with you to develop a practical marketing and sales plan that provides all necessary detail and no fluff. We have written dozens of plans for products and companies. A typical plan might include strategy: market segmentation, targeting, and positioning...tactical planning: product, packaging, pricing, promotion, sales planning, research and detailed activity calendars...financial: forecast revenue, costs and ROI. Marketing & Sales Programs... PikeMarketing has deep expertise with integrated programs that will move your business. Some have won national awards. We develop smart, on-target, high-impact, creative programs that get attention and, most importantly, stimulate positive action. We are experts in concept development, partnering and sponsorships, sales messaging, internal and external communications. We can integrate in all media channels including the web, direct mail, radio/tv, events, public relations. Tactical expertise includes coupons/sweepstakes/contests, displays, sampling, printing and fulfillment, email campaigns, telemarketing, and fulfillment. Execution... Another PikeMarketing strength. We've learned from experience and are expert in the art of execution. We do Sales and Collateral Material; In the crowded market, we develop simple, powerful materials that will engage your audience... We do Message Development and Copy that properly position your company to your audiences. We can write your web or print copy, telemarketing scripts, sales presentations, RFPs or RFP responses... We do PR...We do social media...We have the capabilities to execute almost any marketing program.
Other...Do you need feedback from customers or other forms of market research? Perhaps you need a thorough audit of your marketing practices? Are you developing a new brand and require identity development? Do you need to hire a marketing staff and want an independent assessment of candidates? Do you want representation in a licensing negotiation? Do you need scripting for front line interaction with customers? Are you considering a Customer Relationship Management system but not sure what is available and how to integrate it with the current operation? Call us and let's talk.
“Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse,"
“They say a year in the Internet business is like a dog year.. equivalent to seven years in a regular person's life. In other words, it's evolving fast and faster."
Analysis... To us analysis is the scoreboard. It's also the foundation of learning. We can accumulate data, conduct analysis and draw meaningful interpetations. We can also establish research protocols and gateway decision points that help insure success.
We are experienced marketing and sales practitioners. Call 407.595.7800 to discuss your business goals.